Before advertising with Google, it is important that you know the basics of Google AdWords. Google has undoubtedly changed the face of the web. In fact, Google AdWords has made over 16 billion dollars for Google in 2007 alone. Still, with that immensity, not all advertisers have profited with Google AdWords.
In order to make sure that you profits from your endeavour, you need to know what to do. You really don’t have to bid on the top keywords. All you need is some market research so that you will be able to identify the right niche keywords to match your website. Here are a few Google AdWords tips that you can put into use.
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Always Include Your Keywords
Keywords are important, so make sure that it’s there in your ads. An average person glance through their Google search results very quickly, so you must place in your keywords strategically to grab their attention. Otherwise, your ad will be missed and lose a chance for sale. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. I know that fitting in all the information is such a short space can be quite difficult, but it can be done with some time and practice. Make sure that you include your keywords because if you don’t, you’re simply wasting money, time and effort.
Making Use of Bidding Strategies – High to Low Bidding
Here’s a trivia: Google ranks your ads through two categories, your bidding price and the number of clicks or Click-Through-Rate (CTR). CTR is the total clicks your ad receives over a period of time. As a newbie, your ads initially get a low quality score, putting you on a disadvantage compare to older and more experience advertisers. Thus, in order for you ads to show, you need to bid a litter higher than usual. Bidding higher gives you initial exposure your ads need. This gets you better CTRs, and then you can slowly lower your bidding price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.
Bidding from Low To High
Another method of bidding is by starting with low bids. This is mostly used with keywords that are less competitive or if your budget are limited. You start off by placing a low bid price and then slowly increasing that price until you reach the first page. Again, you must try to land your ads on the first page with the lowest bid possible.
Try Negative Keywords
Negative keywords help prevent your ads from appearing in search results that are unrelated, else your ads can appear to audiences who are not your target. You have a specific audience to target and you want to make sure that your ad gets to them and no others. Your ad can display to the wrong people if you don’t use negative keywords list. Let say you are promoting dog collar and a keyword you used is “collar”. However, when someone type in the word “collar”, he may be looking for different information or different types of collar. He may own a cat and looking for a cat collar. So, you use “cat” as an negative keyword to prevent your ad from appearing. It’s better to use the negative keyword especially you want to reduce unwanted ad exposure. This will increase your CTRs and give your website more relevant visitors.
Test Ads
Testing your ads is important,you can do this easily with Google AdWords. In fact, you don’t have to do anything with Google AdWords at all when it comes to testing. Simply put 2 different ads into an AdGroup and Google will display them alternately. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. If you have plenty of ads, you can continue the testing process until you find out which ad works best.
Google is one of the best places to place your ad because it is the biggest search engine on the face of the planet. If you want to make sure that your Google AdWords campaign is successful, all you need to do is to know what is important. Follow these tips and continue to improve your knowledge Google AdWords.
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